X4: Search Hi! Welcome to X4: Search. Here’s a few reminders before you start the module: Everything you need to know about this subject is in the video you’re about to watch. Make sure you go through it before taking the diagnostic test. The passing score for the diagnostic test is 80%. You may only take the test up to three (3) times. NameEmailPlease watch the video below. Good luck! Your browser does not support the video tag. 1) Search Engine Optimization works when… You don’t have to pay for traffic from listings All of the Above It is determined by “relevance” to the search term There is no direct cost to rank for position2) Backlinks leads from another site to a brand’s website that is also referred as ________ link. Outbound HTML Inbound Hyperlink 3) What does not determine a quality score in paid search? Engagement Display URL’s past CTR Landing Page Quality Ad’s Performance on the site4) __________ is the most common acronym for search marketing. DMP SEM SEO UTM5) The search terms for a Car Dealer Brand’s Goal to rank on Page 1 should be... Android, iOS, iPhone Car Dealership, Ford Dealers, Used Cars Luxury, Fashion, Lifestyle None of the Above6) Search is looking for what you want __________. Online On your phone On Facebook Out there 7) The most used search engine in the Philippines is ________. Google Yahoo! Facebook Bing8) How can a brand increase its visibility on the top spot of the results page? Paid Search SEO Keyword Targeting Content 9) It is the free tracking solution that gives a brand insight on what is working on the website and on what are the strong and weak channels are. Google Analytics Facebook Insights Twitter Analytics Instagram Insights10) Google doesn’t review content on sites with heavy javascript or Flash. Using HTML and text-based coding instead of images ensures what your content can be read. Maybe True False Not applicable Are you sure you want to submit?