X4: Search Hi! Welcome to X4: Search. Here’s a few reminders before you start the module: Everything you need to know about this subject is in the video you’re about to watch. Make sure you go through it before taking the diagnostic test. The passing score for the diagnostic test is 80%. You may only take the test up to three (3) times. NameEmailPlease watch the video below. Good luck! Your browser does not support the video tag. 1) Google doesn’t review content on sites with heavy javascript or Flash. Using HTML and text-based coding instead of images ensures what your content can be read. Not applicable False True Maybe2) The most used search engine in the Philippines is ________. Google Bing Facebook Yahoo!3) The search terms for a Car Dealer Brand’s Goal to rank on Page 1 should be... None of the Above Luxury, Fashion, Lifestyle Car Dealership, Ford Dealers, Used Cars Android, iOS, iPhone 4) How can a brand increase its visibility on the top spot of the results page? Content SEO Paid Search Keyword Targeting5) __________ is the most common acronym for search marketing. UTM SEO SEM DMP6) Search Engine Optimization works when… You don’t have to pay for traffic from listings There is no direct cost to rank for position It is determined by “relevance” to the search term All of the Above7) What does not determine a quality score in paid search? Display URL’s past CTR Engagement Landing Page Quality Ad’s Performance on the site8) Search is looking for what you want __________. Out there On Facebook Online On your phone 9) It is the free tracking solution that gives a brand insight on what is working on the website and on what are the strong and weak channels are. Facebook Insights Google Analytics Instagram Insights Twitter Analytics 10) Backlinks leads from another site to a brand’s website that is also referred as ________ link. Inbound Outbound HTML Hyperlink Are you sure you want to submit?