X3: Social Platforms Hi! Welcome to X3: Social Platforms. Here’s a few reminders before you start the module: Everything you need to know about this subject is in the video you’re about to watch. Make sure you go through it before taking the diagnostic test. The passing score for the diagnostic test is 80%. You may only take the test up to three (3) times. NameEmailPlease watch the video below. Good luck! Your browser does not support the video tag. 1) A Facebook personal account is best for brands, and not a Facebook business page. False True2) The Philippines is the __________ capital of the world. Mobile phones Traffic Social media Coffee3) The two best measures of success on social media are: Follower count and amount of content Reach and engagement Follower count and engagement Reach and follower count4) __________ are examples of long-form social content. Articles and webisodes Microvideos and GIF content GIF content and webisodes Articles and microvideos5) A social manager in McCann is expected to be adept at which skills? All of the above (gasp!) Strategy, Content, and Crisis Management Content, Engagement, and Analysis Strategy, Content, and Engagement6) Filipinos spend, on average, __________ hours on YouTube daily. A million A hundred thousand Ten thousand Ten million7) A crisis management team is made up of members of the agency team, the client team, and third-party specialists like lawyers and medical advisers. True False8) The best social platform for my client is: The newest one in the market The oldest one in the market The one most used by the client’s consumers The one that has no ads for consumers9) Which of the following are important in social marketing? All of the above Content Strategy Analytics10) Our social marketing capabilities, training, and processes is housed under which methodology? LIVE Truth Central CRAFT FutureBrand11) What is DPR? Digitized Public Relationships Digital Public Relations Digital Public Relationships Digitized Public Relations12) A social media playbook is __________. A book of ‘everything you need to know about’ the brand. A cheat sheet into how to make viral content. A client-agency relationship manual. A book to train clients.13) Only big, multinational brands need specialized social marketing solutions. True False14) Which of the following is a social listening tool? None of the above Tech Radar Facebook Blueprint Crimson Hexagon15) Paid social is usually important for driving content effectiveness. True FalseAre you sure you want to submit?