X3: Social Platforms Hi! Welcome to X3: Social Platforms. Here’s a few reminders before you start the module: Everything you need to know about this subject is in the video you’re about to watch. Make sure you go through it before taking the diagnostic test. The passing score for the diagnostic test is 80%. You may only take the test up to three (3) times. NameEmailPlease watch the video below. Good luck! Your browser does not support the video tag. 1) Filipinos spend, on average, __________ hours on YouTube daily. Ten thousand A million A hundred thousand Ten million2) The best social platform for my client is: The newest one in the market The one most used by the client’s consumers The oldest one in the market The one that has no ads for consumers3) The two best measures of success on social media are: Follower count and engagement Reach and engagement Reach and follower count Follower count and amount of content4) Which of the following are important in social marketing? Analytics All of the above Content Strategy5) Only big, multinational brands need specialized social marketing solutions. True False6) A social media playbook is __________. A client-agency relationship manual. A book to train clients. A book of ‘everything you need to know about’ the brand. A cheat sheet into how to make viral content.7) What is DPR? Digital Public Relationships Digitized Public Relations Digitized Public Relationships Digital Public Relations8) __________ are examples of long-form social content. Articles and webisodes Microvideos and GIF content Articles and microvideos GIF content and webisodes9) A crisis management team is made up of members of the agency team, the client team, and third-party specialists like lawyers and medical advisers. False True10) The Philippines is the __________ capital of the world. Coffee Traffic Mobile phones Social media11) Paid social is usually important for driving content effectiveness. True False12) Which of the following is a social listening tool? Crimson Hexagon Facebook Blueprint Tech Radar None of the above13) Our social marketing capabilities, training, and processes is housed under which methodology? CRAFT FutureBrand LIVE Truth Central14) A Facebook personal account is best for brands, and not a Facebook business page. False True15) A social manager in McCann is expected to be adept at which skills? Strategy, Content, and Crisis Management Strategy, Content, and Engagement All of the above (gasp!) Content, Engagement, and AnalysisAre you sure you want to submit?