X4: Search Hi! Welcome to X4: Search. Here’s a few reminders before you start the module: Everything you need to know about this subject is in the video you’re about to watch. Make sure you go through it before taking the diagnostic test. The passing score for the diagnostic test is 80%. You may only take the test up to three (3) times. NameEmailPlease watch the video below. Good luck! Your browser does not support the video tag. 1) Google doesn’t review content on sites with heavy javascript or Flash. Using HTML and text-based coding instead of images ensures what your content can be read. Maybe Not applicable True False 2) The most used search engine in the Philippines is ________. Yahoo! Bing Google Facebook3) Search is looking for what you want __________. On Facebook Out there Online On your phone 4) Backlinks leads from another site to a brand’s website that is also referred as ________ link. Outbound HTML Hyperlink Inbound5) The search terms for a Car Dealer Brand’s Goal to rank on Page 1 should be... Car Dealership, Ford Dealers, Used Cars Luxury, Fashion, Lifestyle None of the Above Android, iOS, iPhone 6) How can a brand increase its visibility on the top spot of the results page? Keyword Targeting Paid Search Content SEO7) __________ is the most common acronym for search marketing. SEM DMP SEO UTM8) Search Engine Optimization works when… You don’t have to pay for traffic from listings There is no direct cost to rank for position All of the Above It is determined by “relevance” to the search term9) What does not determine a quality score in paid search? Landing Page Quality Engagement Display URL’s past CTR Ad’s Performance on the site10) It is the free tracking solution that gives a brand insight on what is working on the website and on what are the strong and weak channels are. Facebook Insights Google Analytics Instagram Insights Twitter Analytics Are you sure you want to submit?