X3: Social Platforms Hi! Welcome to X3: Social Platforms. Here’s a few reminders before you start the module: Everything you need to know about this subject is in the video you’re about to watch. Make sure you go through it before taking the diagnostic test. The passing score for the diagnostic test is 80%. You may only take the test up to three (3) times. NameEmailPlease watch the video below. Good luck! Your browser does not support the video tag. 1) Paid social is usually important for driving content effectiveness. False True2) The best social platform for my client is: The one most used by the client’s consumers The one that has no ads for consumers The newest one in the market The oldest one in the market3) A crisis management team is made up of members of the agency team, the client team, and third-party specialists like lawyers and medical advisers. True False4) Only big, multinational brands need specialized social marketing solutions. True False5) What is DPR? Digitized Public Relations Digital Public Relations Digitized Public Relationships Digital Public Relationships6) The Philippines is the __________ capital of the world. Social media Traffic Mobile phones Coffee7) A Facebook personal account is best for brands, and not a Facebook business page. False True8) A social media playbook is __________. A book to train clients. A cheat sheet into how to make viral content. A book of ‘everything you need to know about’ the brand. A client-agency relationship manual.9) A social manager in McCann is expected to be adept at which skills? Strategy, Content, and Engagement All of the above (gasp!) Strategy, Content, and Crisis Management Content, Engagement, and Analysis10) Filipinos spend, on average, __________ hours on YouTube daily. Ten million A million Ten thousand A hundred thousand11) Which of the following is a social listening tool? Facebook Blueprint Tech Radar None of the above Crimson Hexagon12) The two best measures of success on social media are: Follower count and engagement Reach and follower count Reach and engagement Follower count and amount of content13) __________ are examples of long-form social content. Articles and microvideos Microvideos and GIF content Articles and webisodes GIF content and webisodes14) Our social marketing capabilities, training, and processes is housed under which methodology? Truth Central CRAFT LIVE FutureBrand15) Which of the following are important in social marketing? All of the above Strategy Analytics ContentAre you sure you want to submit?